RotoPixel installs a Pelican extrusion laminator in Sonepat

Emerging flexible packaging convertor for FMCG sector

RotoPixel, a flexible packaging printer and converter, recently installed a Pelican 4-layer extrusion lamination machine at its second plant in the Kundli-Sonepat industrial area in Delhi-NCR alongside its two rotogravure presses and solvent-less lamination machines. The company offers various production techniques such as extrusion coating, solvent-less and solvent-based adhesive laminates for namkeen, snacks, chips, cookies, confectionery, and personal care products.

Driven by its mission to help brands of all sizes stay competitive with stand-up pouches, lay-flat pouches, and roll stock, the company, established in 2017, leverages the latest technology in-house, for providing custom printed and laminated flexible packaging. Its blown film lines, rotogravure printing, extrusion coating, and lamination, in addition to solvent and solvent-less lamination, help deliver high-quality flexible packaging materials quickly and easily.

At present providing flexible packaging materials for FMCG products, the flexible film and laminate printer and converter plans to venture into the pharma packaging sector. Jeewan Goel, managing director of the company, said, "We have been serving snack giants such as Haldiram's, Bikaji, and Bikano since 2017, and are interested in doing business with more key players in the food and snack industry as well as other sectors. The new plant commissioned at the end of March 2023 was set up with the idea to expand our business with the best available technology in the market."

Optimum utilization of resources is the most efficient way of doing business, said Siddharth Goel, marketing head. "We always choose to use the resources available to us efficiently, in an attempt to not only serve the best for our clients but also the environment. We want only high-end technology at our plant from the most minute pieces of equipment to the biggest machines, this is an area where we draw a line of no compromise. All the machines at our plant are state-of-the-art technology. Our R&D focuses especially on the quality of the products as well as finding new innovative products for the market. With our new plant, backed by our strong and capable team, we aim to reach a production capacity of 1,000 tons a month."

Jeewan Goel says, "Any machine we purchase, we make sure that it is the best at what it does. Thus, our most recent purchase of the Pelican extrusion lamination machinery. We began printing with Pelican gravure presses in 2017, and have been in close touch with them since then. Over time, we developed a close bond with Pelican as their machines have always been top-notch. The trust we have in the processing and performance of their machines and readily available customer services is commendable. Alongside the Pelican, we have a 4-layer extrusion lamination machine from Worldly in Taiwan."

"My father Ram Singh Goel, chief managing director of the company, believes that without the best technology at hand, one can never deliver a product with the finest quality", Jeewan Goel adds, "We can only answer to the requirements of our customers both within the country and abroad if we have the means to make the desired product into a possibility. Many key players of FMCG snacks are associated with us as our clients and repeat customers. We are in talks with more brands to broaden our market portfolio."

Siddharth Goel comments on the technology available with RotoPixel, "We have a lamination machine from Nordmeccanica in Italy whose solvent-less technology is considered to be the best all around the globe, and blown film lines from Windsor accommodate all our film extrusion needs. We focus on providing our customers with innovative packaging solutions and quality products, giving them an edge over their competitors. We work on the vision of providing the finest and most innovative products that stand out in the market and helps to boost the FMCG industry in India".

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India hasdemonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India's real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us whatyou need. Speak and write to our editorial and advertising teams!For advertisement [email protected] , for editorial [email protected] and for subscriptions [email protected]

– Naresh Khanna

Subscribe to our Newsletter

Check your inbox or spam folder to confirm your subscription.

What lies in store for the packaging industry in India and South Asia this coming year? Inflation, disruption of supply chains or environmental regulation? Or the resumption of high rural demand, continued investment and industry consolidation? Whatever happens, Packaging South Asia will be there, providing clarity and independent technical and business information in India and South Asia and around the world. We are a compact Indian organization bringing a window of fair and rigorous technical and business information that the industry can access this year and beyond. Please support us with your advertising and subscriptions, to keep us going and growing.

Thank you.

Check your inbox or spam folder to confirm your subscription.